LOGOTYPE
Creation of a logo consisting of a font inscription and a sign.
BRANDING
Creation of a unique color brand identity and selection of font combinations for the brand.
IDENTITY
Creative of corporate identity elements and brand guidelines.
technical
ABOUT BRAND & DESIGN CONCEPT
AREVENI is a brand that has within itself the menswear boutique-studio AREVENI MAN & the AREVENI COUTURE couture studio, specializing in individual tailoring of women's clothing.
The brand logo combines all the letters of the AREVENI naming, and also includes the Armenian meaning of the word life - ԱՌ [AR], which is accumulated by a vertical wavy element in the logo. Also, AR is the first letters of founder name of the brand - Arsen Airapetov.
The brand logo combines all the letters of the AREVENI naming, and also includes the Armenian meaning of the word life - ԱՌ [AR], which is accumulated by a vertical wavy element in the logo. Also, AR is the first letters of founder name of the brand - Arsen Airapetov.
PROCESS
When creating the logo, we worked with all the key meanings from the name AREVENI: from the Armenian language - [AR] – life (wave-like elements), [AREV] – sun (circle), [ENI] – tree (branching). Therefore, the circle was chosen as the main form for the brand sign, in which the rest of the meanings were enclosed.
The client entrusted us creation the corporate palette, and we offered Our vision in 5 different versions. From noble browns, deep blue-greens, light celestial to neutral achromatic Colors combinations.
The client entrusted us creation the corporate palette, and we offered Our vision in 5 different versions. From noble browns, deep blue-greens, light celestial to neutral achromatic Colors combinations.
AUTHORS
Creative produce: Ruzanna Avetisian
Graphic design: Daria Pankova
June | 2023
Graphic design: Daria Pankova
June | 2023
